Now for an example, via Joanna Penn, a.k.a. The Creative Penn.
If you visit Joanna’s site, you’ll learn something new. That’s a promise—and a personal experience. She’s always teaching and thus I’m always learning when I step into her world. She’s honest with her experiences, clear with her voice, and generous with her knowledge.
The site itself is organized and deep (in both quantity and quality of content)—the product of YEARS of work.
One of the things I like the most about Joanna is that she’s “out there.” She always seems to be traveling (or our correspondence and her travel exist on the same cycle) and taking in the world around her. What I pull in on the other side is a worldview from an author who has a life in and outside of publishing, who has the unique ability of being able to go narrow and understand the big picture, too.
Spend the weekend digging into Joanna’s site. Go deep. Visit often. Learn.