We help create what matters to you and connect it with what matters to your audience.
Do you have a website in need of content, a book in need of editing, an op-ed in need of writing, or an article in need of researching? You’ve come to the right place.
We research, write, and edit manuscripts, articles, op-eds, and various marketing and advertising pieces, for print and digital platforms.
This can include developing the editorial direction of your publication, crafting custom written and visual content for your website, brainstorming and ghostwriting op-eds with you, editing your manuscript, and producing message-specific marketing materials.
In the case of St. Martin’s Press/Macmillan Publishing, we launched its niche history site “Command Posts,” established the editorial calendar, including a robust “This Day in Military History” element; networked with hundreds of authors and publishing houses to assign original articles and excerpt books, and then managed the work flow, edited, and optimized the articles and excerpts; wrote, edited and/or optimized over 800 posts; researched (onsite at sources such as the National Archives and online), obtained, optimized and posted thousands of historical documents and images; attended and photographed numerous historical events, such as Vietnam War Commemoration Ceremony, held at the Wall, with President Obama as the keynote speaker and Tom Selleck as Master of Ceremony; monitored and analyzed stats for the site; and collaborated with St. Martin’s Press/Macmillan Publishing, about outreach options and strategies.
[I’m] continually impressed with the level of dedication and professionalism Callie Oettinger brings to our endeavors. Her eye for a good story; her editorial work with authors developing compelling articles; her contacts; and her ability to find primary source reference materials are tremendously valuable assets.
—Matthew Baldacci, vp, associate publisher, St. Martin’s Press
We build direct connections and long-term relationships with your audience.
If your goal is the best-seller list, you’ve come to the wrong place. If your goal is long-term success instead of short-term stardom, then we’re here to help you.
Our goal is to create direct connections and long-term relationships between you and your audience, and to regenerate that audience year after year. We want your audience to invest in you. We don’t want passive followers. We want proactive evangelists who will buy every product you launch and share them with their friends and families.
How do we do that? It depends on your products and your needs.
It could include sharing your books and developing and sharing your personal brand, as we’ve done with author Steven Pressfield. His weekly “Writing Wednesdays” column came from our work together, and his books, such as The War of Art, are backlist bestsellers—yet he rarely does interviews. Rather than relying on traditional media outlets as middlemen to share his work with their audiences, Steve’s audience has a direct connection to him. We’ve had the honor of working with him since 2006 to grow his connections, as well as to grow his publishing house Black Irish Books, which he co-helms with literary agent Shawn Coyne.
We believe in stories and sharing instead of cold pitching. We individualize your message to each person we reach out to—whether that person is an online influencer, head of a book group in your hometown, or Oprah’s producer (one of the few interviews Steven Pressfield has done in the past ten years).
We provide A-to-Z project management and consulting for authors, publishing houses, and niche businesses.
From idea to inception, we’ll work with you on each step of your project—whether your next project is a new book in need of writing, editing, designing, and printing; a niche website in need of visual and written content; or a business in need of marketing.
This also includes managing work with designers, printers, distributors, and sales outlets.
As one example, our relationship with Bob Danzig, the former vice president of The Hearst Corporation and 20-year CEO of The Hearst Newspaper Group, has involved writing, editing, and designing numerous books, overseeing their printing and distribution, and helming the outreach for the books. Bob’s guiding hand, and his story of growing up in the foster care system, to helming The Hearst Newspaper Group, has also inspired our own business culture. The original goals on our “About” page were seeded by Bob back in 1998, and nurtured in part by his remarkable life stories, his kindness, and the integrity, creativity, and hard work with which he greets every day.
My wholly satisfying affiliation with Callie Oettinger affirms over and over that her talent is uniquely abundant, creative, and energetic.
—Bob Danzig, author, speaker, former 20-year CEO of The Hearst Newspaper Group